Areas of Expertise

♦ Content Writing / Storytelling 

♦ Campaign Creation / Management

♦ Copywriting

♦ Business Growth Strategies

♦ Marketing / Advertising

♦ Project Oversight

♦ Process Improvement

♦ Communication

♦ Relationship Management

♦ Branding

Marketing Specialist

Conceptualize, launch, and manage forward-thinking marketing strategies that align with the overall growth objectives of the company. Research and analyze current trends as well as incorporate the latest best practices to develop original content that engages targeted and general audiences and results in high conversion rates. Review existing materials and identify effective content that can be rebranded. Ensure that traditional and digital collateral / campaigns are cohesive and reflect the brand’s renowned reputation / image. Continuously evaluate metrics and modify marketing initiatives and plans for optimal business growth and brand awareness.

Additionally, integral to securing business with new clients and access MLS listings and verify that all information is accurate, enticing, and updated.

●    Content created for / incorporated into print and digital campaigns includes graphics, written content and copy, social media advertisements, email blasts, and videos. Content is also utilized on the company’s website.

●    To date, the company’s social media presence has increased exponentially.

Introduce a company newsletter that keeps all employees informed of vital information such as business news, changes to products and services, or new industry best practices. 

For a mid-sized property in Austin, TX, spearheaded marketing strategies and solutions that elevated the awareness of the property, increased preference among target audiences, and secured consistent maximum occupancy. Designed print and digital marketing collateral that provided prospective tenants with a comprehensive look at the property, amenities, and overall community, all of which increased traffic and conversions.

Additionally, oversaw business and administrative functions such as collections, engaged with prospective and existing residents, updated resident profiles and documents, and built partnerships with other communities and businesses to increase the company’s presence.

• Developed a monthly newsletter that served as a channel for residents to be engaged and active, as well as functioned as an additional marketing tool.
• Planned and hosted community events, leading to increased resident participation, engagement and retention.